Reel Creative is a content first studio led by Morgan McIvor. Morgan is a reels-obsessed business owner with a sharp eye for detail and a deep belief in the power of short-form video done well.

Reel Creative was built to serve those who sit between doing it all themselves and outsourcing it all to someone else. We work with businesses and creatives who care about showing up online with clarity, consistency, and creative control.

Behind the camera, behind the edit - say hello to your new creative partner

 FAQs

  • No, we’re not a social media management agency. Reel Creative is content-first. We create short-form video (and sometimes stills) designed for Instagram and TikTok. You handle the posting and strategy - we’ll make sure you’ve got high-quality content to work with.

  • Each package is designed to fit a different content flow, but if you have unique needs, we're happy to customise or combine services where possible. Reach out and we’ll help guide you to the best fit.

  • If you’re booking an Edit-Only or Guided package, the quality of the final content depends heavily on the quality of footage provided. We offer a submission guide to help you film strong content. If the footage is unusable, we’ll give you the option to reshoot or upgrade to a filmed package.

  • Yes! We’re based in Hawke’s Bay but regularly travel for on-location content. Travel costs apply and are quoted based on your location and shoot complexity.

  • Each editing package includes one round of batch revisions (e.g., text tweaks, music changes, minor timing edits). Major re-edits or reshoots may incur additional fees. Feedback is requested within 48 hours of delivery to stay on schedule.

  • Generally, we deliver content within 5–7 business days from receiving your footage or completing your shoot. Larger batches or multi-package bookings may take longer - we’ll always set expectations clearly.

  • Edit-Only: You send us your footage. We edit it.

    Guided Creation: You film, but we help plan and guide the content.

    Content Partner: We film and edit everything for you, monthly.

    Styled & Shot (Product): You send a product; we create short-form content around it.